If you’re in business and are looking to improve your customer service in order to improve your business’ reputation and customer service satisfaction scores, it’s well worth learning about the importance and the power of the human voice in customer service. As certain voices are deemed as being more professional than other voices.
Most people prefer listening to human voices over automated voices:
In a survey 78% of respondents revealed that they preferred listening to real human voices, over automated voices. While only 11% of respondents answered that they didn’t have a preference for real voices over automated voices. In the 54+ age group, a staggering 84% of the survey respondents revealed that they preferred human voices over automated voices.
There are a few main reasons why people tend to prefer real voices. The first is that they believe that they will be able to get quick, genuine answers out of real people. While most people assume that they won’t be able to get much help from an automated, robotic voice. Another reason while real voices are preferred is that real voices are thought to give clearer, easier to understand answers.
Male and female voices are seen as being equally trustworthy:
You may be interested to know that both male and female voices are seen to be equally trustworthy.
Those with medium pitched voices are deemed the most trustworthy:
If you want to choose voices for your business’ customer service, it’s well worth noting that individuals with medium pitched voices are seen as being the most trustworthy. One well known actor who is known for having a likable, trustworthy, medium pitched voice is Tom Hanks.
Voices which are deemed untrustworthy:
In the UK individuals with scouse accents and cockney accents were rated less trustworthy than individuals from other regions of the country. One of the reasons why both accents were deemed by survey respondents as untrustworthy is that both accents are difficult to understand.
It’s important for businesses to properly train their customer support staff to speak clearly and at the optimal cadence:
Businesses should invest in training their customer support staff to speak clearly and at an optimal cadence, in order to be well received by the customers which they deal with. As if they speak at a medium pitch and at a medium speed, they will be easy to understand and will be deemed as being factual and efficient. So if you run a business, you should not skimp when it comes to training your customer service staff to speak in a way that will be pleasing to your customers or clients.
So when it comes to choosing voices to represent your business, it’s important to carefully select the right type of voices which will create a positive brand image for your business. For example, you should opt for medium pitched voices, such as Tom Hanks voice, over low pitched or high pitched voices.