Kamg Coffee

What is vertical search on the SERPS

There is so much to learn about search engines as well as adequately understanding their algorithms and how they work. Did you know that your business can incorporate vertical search engines to improve your SEO results and in your digital marketing strategy? What is a vertical search on the SERPS? Basically, a vertical search on the SERPS is a specialised search, for example, Google’s image search feature. The ‘images’ tab on Google, for example. Everyone has used the map search, location or news search on Google, therefore we’re pretty familiar with these tools. Therefore, Google is the main search engine and their image tab, location or map search tabs are vertical search tools. Vertical search has become increasingly important and their importance should not be overlooked. To gain a better understanding of vertical search on the SERPS it’s essential to complete an accredited digital marketing course where you’ll learn all you need to know to get your business showing up on the SERPS. The Google search engine alone has a massive audience and no doubt you want your business to be visible to a particular target marketing of this huge market. This is why being on the first page of a vertical search results page will dramatically benefit your business. Points for better first page vertical search ranking Part of your SEO and digital marketing campaign should undoubtedly be to attract more website traffic through Google and other popular search engines. Every digital marketer knows that most people don’t even bother clicking through to the second page … [Read More...]