Running a business in 2020 is a whole new creature. The spread and continuing threat of the coronavirus has morphed an already tech-driven world deeper into their reliance on the internet, and your business is no exception.
What you do online will make a huge impact on the success and longevity of your company. Take some time now to read up on some digital business tips that may help keep your operation healthy during a very troublesome time.
Website development is crucial
Focus on home base first. You may already have a business website, but it can always be better. Work on developing the design of your business website, and don’t rule out bringing in the pros to handle the challenge.
Your website can always be faster. The content can always be fresher, and you can always find new ways to engage users. Never stop looking for ways to make your business website more useful.
Work to improve your online visibility
If no one can find your business content on the web, then you won’t see good results from your marketing efforts. Learn what makes some content more easily found than other content, and work to design digital pages that post at the top of the search index.
You can start by weaving strategic keywords and phrases into the coding and text of your website. For instance, if you run an online gun store for firearm lovers, you’ll want to use the words “gun” and “firearm” repeatedly in your structuring.
Stay in contact with customers through email
Once you make a connection with a customer, make it a standard part of the process to gather their email address. Build your email rolodex, and use your connections to create future communication opportunities with consumers.
Be sure to personalize your email outreach, as standardized newsletters and automated responses don’t appeal to modern web users.
Invest in a solid ecommerce setup
If you want to make money online, your business needs a solid ecommerce setup. People need to feel like their information is safe and secure before they will trust your business to transfer the funds. Make sure there’s nothing to worry about when web users choose to make a purchase from your business online.
Establish your business on social media
Setup shop on social media to spread the word about your business online. Create a profile for your operation, and keep the information on your profile fresh and engaging for targeted users.
Utilize the tools Google provides
Google also provides an array of free software tools for business owners to more easily manage their online presence. Don’t short yourself the opportunity to succeed, and take the free gifts offered by the internet’s most dominant search engine.
