Everyone knows that even if you have the perfect product in your niche and market, it won’t go very far if you don’t have the right label and packaging for it. The experts will attest to how crucial it is to have the proper labelling for your product, as it is your company and brand’s identification to the world. Customers will be, first and foremost, attracted to your label and packaging – it is what will draw their attention and entice them to try out your product in the first place. So what’s in a label, and how can you make yours right? Here’s your step-by-step guide to creating the perfect label for your product.
1. Do the proper research
Prior to designing your label, you have to do some research first. Find out about your target audience and find out what makes them ‘tick’. What do they want? What problem are you solving with the product? Find out your target market’s gender, their age, their education, their values, etc. it would also help if you research your competitors – after all, you don’t want to design a label that’s too close in looks to the label of your competitors.
2. Choose the packaging material
The next step would be to choose the right packaging material. If you haven’t selected a packaging material yet, do so – but be careful as you consider the material’s size, its shape, whether it’s opaque or transparent, and so on. When you already know what the packaging material is, you will have an easier time incorporating the proper label into it.
3. Know what to prioritize
There are some aspects on the product label which you should prioritise early on, and this includes the logo of the brand (especially if the logo is already well-known), the product’s name, and the slogan if any. These elements require prominence. After you have decided where these elements will be placed, it’s time to determine where you will place the rest of the information about the product. Don’t forget to include other essential elements such as a barcode and the nutritional information.
4. Choose the proper colours
Colour plays a central role in your label, so be mindful of the colours you choose. The colours you select will be based on various factors, which include the kind of product you are selling, your target market, and even the colours used by your competitors. The colours you use will also be influenced by your packaging’s overall design – for instance, if you are using upbeat and playful fonts and images, then it makes sense to choose bright and optimistic colours as well.
5. Select the appropriate typography
And this brings us to the next crucial step: selecting the typography. A standard product label will often have plenty of text, so you should choose the typography carefully too. First, select the typography for the product name and the product slogan, and make sure it coincides with and complements the logo, if possible. You can even create customised hand-lettering for your label if you want the label to be unique, as confirmed by Atwell Labellers, which have been supplying advanced labelling machines to customers for years.
6. Choose the visual elements, illustrations, and pictures
The pictures, as well as illustrations you use, will create an overall feel for your product, so choose them wisely. The imagery will, of course, depend on the type of product you have. If you have a fruit juice drink, then it follows that your description can be comprised of photos or illustrations of fruits. If you are selling perfume, it would be a good idea to use imagery of flora and fauna. Good luck!